One of the very few site in the User Generated Marketing space, right now it is in free prmotion so give it a try!
Through 123brand.it companies can ask to the community for opinions (Surveys) or for suggestions (Requests) on marketing and communication subjects. People voting surveys and sending suggestions obtain points to enter the top ten in home page (making themselves more visible to the creative business community) and obtain prizes. If their suggestion is chosen, they also get the prize for that particular request. Most small companies use internal mailing list or ask friends, colleagues and family, well it's time to try a cheap (now free) and up-to-date turn key solution, we are in web2.0 era or not? Two simple examples:
Survey: you have been sent 5 logos to choose from for your next product, ask the community which would work better.
Request: you need a new advertising slogan for you campaign, ask the community for suggestions.
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