SmallWorlds is the first web-accessible, casual virtual world which is designed for mass market appeal. Online virtual worlds have traditionally been impeded by a number of factors that have prevented them from breaking through niche markets to appeal to a broad demographic. These include the need to download and install the application, complicated and intimidating user interfaces, difficulty in navigating and finding things to do in the world, and limited options to customize the world and your experience without a sophisticated level of computer expertise.SmallWorlds breaks through these limitations and brings the very best in accessibility and interaction design from the Web2.0 era. SmallWorlds makes the richness of a multi-dimensional social and entertainment experience available to anyone and everyone from 13 to 103. Of SmallWorlds, Ryan Stewart, Rich Internet Application Evangelist at Adobe and ZDNet blogger said “…filled with Web 2.0 goodness everywhere you look” and called Smallworlds “The coolest Flex application I’ve ever seen”