HotPluto is a new Video Advertising Business Directory. Businesses upload their Video Ad and complete business profile; consumers can now shop this directory for the products and services they need by viewing Video Ads. We provide free listings but also give advertisers the option to increase their visibility and interact with consumers using the low-cost premium service packages. Advertisers can even create and offer online discount coupons. Hot Pluto can be seen as the business version of YouTube and the video version of the Yellow Pages. Hot Pluto presents FREE and low cost alternatives to the industry standard pay-per-click advertising. Our target audience is the 25 million small businesses across the U.S. and the 100's of millions of other small businesses with of 500 or less employees, around the world.