Help stop child cruelty and abuse by signing up for the Be the Full Stop 19 deeds. Show your support in ending cruelty to children by completing simple acts. Extending last year success, NSPCC is taking social marketing technique further by developing a microsite with various actions public can take to show their support in ending child cruelty. A strong sense of online community was built with embeded google map allowing users to view people in vicinity who've taken the samilar actions. This is the first time a national charity organization taking progressive marketing approach like this to engage public in interactive manner.